Take on more workwithout hiring for it
See real capacity, scope faster, and keep the margin you quoted on every job.
Free plan. No card. Get started now.
Say yes with confidence
Real capacity by week before you commit to a date.
Scope in minutes
Requests arrive already broken into deliverables and dates.
Fewer status calls
Clients follow progress in their own portal.
Keep the margin you quoted
Estimates and spend tracked against the live job.
Say yes with the week in front of you
Planned hours per person across the week, the over-allocated day flagged, and the work nobody is staffed on listed above it. Commit to a date knowing what it costs.
Capacity planning is available on the Studio plan.
Open a free workspace
Read before you commit
Triage a request, and the job exists
One request open on the intake screen: the client's own words, the answers they gave the form, the budget, the dates and the owner. Approve it here and the project is created in the Planning stage.
Custom intake forms are on the Studio plan.
Open a free workspaceREQ-008
PendingCrestline Brewing, spring campaign, 3 spots + stills
We are launching the spring seasonal range in April and we want the campaign shot before the taproom gets busy.
THE BRIEF. Three spots that run as one set. The first is the brewhouse at 5am: steam, stainless, nobody talking. The second is the taproom on a Friday, shot like a documentary rather than an ad. The third is thirty seconds of the head brewer explaining one decision she made about the yeast, straight to camera, no music.
WHAT WE ARE NOT AFTER. No drone. No slow motion pours. Every craft brewery within two hundred miles has that reel and we would rather look like ourselves.
STILLS. We need a stills package off the same shoot for cans, coasters and the website. Twenty to thirty usable frames, delivered as raw plus a graded set.
TIMELINE. The brewhouse has to be a weekday before 7am and the taproom has to be a Friday, so the three days want to sit together in one week. The window we have blocked is the one in the dates above; anything later collides with the release.
BUDGET. Our board approved eighteen to twenty-four thousand for the full package including the stills. There is a little room above that if the third spot needs a second day, but not much.
WHY YOU. We saw the athletics work and the way it handles low light without making everything orange. That is the problem we have had with every other quote.
Crestline Brewing Co.
Marketing lead
$10,000 – $25,000
Taproom regulars and stockists across the region
3 spots: 60s brewhouse, 45s taproom, 30s head brewer to camera. Vertical and square cutdowns of each. Stills package: 20-30 graded frames plus raws. Captions on everything.
Marcus Feld
marcus.feld@crestlinebrewing.com
8/28/2026, 1:20:51 PM
$24,000
9/18/2026
9/20/2026
The client's side of the job
A private space per client, opened with a secure link and no password to set up. They see the projects you shared, what moved on them, and only the deliverables you marked visible.
Client portals are available on Pro and above.
Their home: the project they have open, and everything that changed on it.
One project: deliverables with their versions and dates, the milestones, and the thread.
Keep the margin you quoted
Every budget line carries its internal rate and its external one, the markup between them, the margin that leaves, the vendor, and the quote it came from.
Priced by the line
Quantity, unit and both rates on every row, so moving one is visible in the total straight away.
Margin on the row
Markup and margin sit on the line itself rather than in a spreadsheet next to it.
Grouped by work package
The budget reads in the same shape as the plan it is paying for.
Not every feature shown here is on the free plan. The account itself is free forever with no card. See what each plan includes.
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About ABRAM
ABRAM is creative operations software for studios, creative agencies and commercial production companies. It covers capacity planning and utilisation across the team, custom client intake forms, AI brief analysis, crew matchmaking from your own roster, resource and equipment management, a client portal and production accounting.
Capacity planning is a grid with a row per person and a column per day, two, four or eight weeks at a time. Each cell carries the planned hours over the hours actually logged, days booked past someone's capacity turn amber, and average utilization, over-allocated person-days and unassigned hours are counted above the grid. Crew matchmaking suggests people from your roster based on skills, rates and genuine availability for the dates. Shared capacity planning requires a Studio plan.
Incoming work arrives as a project request and is reviewed in one triage queue that holds both unreviewed requests and projects with no owner. A request opens as a full page showing every submitted answer and attachment, and approving it creates the project in the Planning stage with an owner assigned and the answers mapped onto it. Triage and custom intake forms require a Studio plan or higher.
The Client Portal gives each client a private space to review deliverables, approve quotes, pay invoices and submit new requests through a secure magic link, with no password or account on their side. Visibility is controlled per client and per item, and a client discussion thread keeps that conversation separate from internal team chat. Client portals require a Pro plan or higher.
Production accounting tracks estimates, committed spend, timesheets and crew payouts against each job so margin stays visible while it can still be acted on.
A free plan covers one seat and one production, counted in total, with no expiry and no card. Pro is $20 a seat a month, up to five seats, and includes the client portal. Studio is $60 a seat a month, up to twenty seats, and adds custom intake forms, triage, capacity planning and uncapped client portals. Neither has a seat minimum.