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Capacity planning is available on the Studio plan.
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One request open on the intake screen: the client's own words, the answers they gave the form, the budget, the dates and the owner. ABRAM reads each request for fit, capacity, budget and missing information. Quote it, or approve it and the project is created in the Planning stage.
Intake forms and ABRAM's read of each request are on the Studio plan.
Open a free workspaceCrestline Brewing: spring campaign, 3 spots and stills
PendingRead
Analyze againCrestline wants a spring campaign: three spots that run as a set (brewhouse at 5am, taproom on a Friday, head brewer to camera) plus 20 to 30 stills. Documentary tone, no drone, no slow-motion pours.
Description
We are launching the spring seasonal range in April and we want the campaign shot before the taproom gets busy.
Three spots that run as one set. The first is the brewhouse at 5am: steam, stainless, nobody talking. The second is the taproom on a Friday, shot like a documentary. The third is thirty seconds of the head brewer explaining one decision she made about the yeast, straight to camera, no music.
We need a stills package off the same shoot for cans, coasters and the website. Twenty to thirty usable frames, delivered as raw plus a graded set.
Answers
4Crestline Brewing Co.
Marketing lead
$18,000 to $24,000
3 spots: brewhouse, taproom, head brewer to camera. Stills package: 20 to 30 graded frames plus raws.
Requester
Marcus Feld
marcus.feld@crestlinebrewing.com
Project owner
Quote
The client's side of the job
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Client portals and custom branding are on Pro and above.
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One cut in review: its versions, the notes at the second they land, and the thread.
Keep the margin you quoted
Every budget line carries its internal rate and its external one, the markup between them, the margin that leaves, the vendor, and the quote it came from.
Priced by the line
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Margin on the row
Markup and margin sit right on the line, where the quote is built.
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Not every feature shown here is on the free plan. The Free plan needs no card and does not expire. See what each plan includes.
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About ABRAM
ABRAM is the Creative Intelligence platform. It's where filmmakers, agencies and creators plan and run their productions.
ABRAM is for studios, creative agencies and commercial production companies. It covers capacity planning and utilisation across the team, custom client intake forms, AI brief analysis, crew matchmaking from your own roster, resource and equipment management, a client portal and production accounting.
Capacity planning is a grid with a row per person and a column per day, two, four or eight weeks at a time. Each cell carries the planned hours over the hours actually logged, days booked past someone's capacity turn amber, and average utilization, over-allocated person-days and unassigned hours are counted above the grid. Crew matchmaking suggests people from your roster based on skills, rates and genuine availability for the dates. Shared capacity planning requires a Studio plan.
Incoming work arrives as a project request and is reviewed in one triage queue that holds both unreviewed requests and projects with no owner. Intake forms are built with sections that show or hide on earlier answers, a preview beside the builder, and a public form link. A request opens as a full page showing every submitted answer and attachment beside ABRAM's read of it: a one-line summary, flags for fit, capacity, budget and missing information, the deliverables it heard, and the dates. Quote this drafts a quote linked to the request, and approving creates the project in the Planning stage with an owner assigned and the answers mapped onto it. Triage, intake forms and the request read require a Studio plan or higher.
The Client Portal gives each client a private space to review deliverables, approve quotes, pay invoices and submit new requests through a secure magic link, with no password or account on their side. Visibility is controlled per client and per item, and a client discussion thread keeps that conversation separate from internal team chat. The portal carries the studio's logo, and on Pro and above its accent colour and footer text. Revisions submitted as Vimeo links play in the portal with timecoded comments. Client portals require a Pro plan or higher.
Production accounting tracks estimates, committed spend, timesheets and crew payouts against each job so margin stays visible while it can still be acted on.
A free plan covers one seat and one production, counted in total, with no expiry and no card. Pro is $25 a seat a month, up to five seats, and includes the client portal. Studio is $65 a seat a month, up to twenty seats, and adds custom intake forms, capacity planning, matchmaking and uncapped client portals. On an organization workspace, requests land in a Triage queue. Neither has a seat minimum.