ABRAM

Turn a brief into a project.

ABRAM reads the email, the PDF or your own form, and hands back a project with the deliverables named and the dates drafted.

Every request landsin one queue.

One card holds the client's own words, their form answers, the budget they named and the dates they want. Approve it, turn it down, or ask for more.

A client request open in ABRAM, with the brief in the client's own words, their form answers, the budget and dates they named, an owner picker, and Approve and Reject.

ABRAM reads itbefore you do.

Deliverables come out of the prose and dates are drafted against the deadline. ABRAM writes the update on where production stands.

The project ABRAM built out of a request, with the description, the budget and due date, a written update, the reference links, the fields carried over from the brief, and the work packages on a timeline.
ABRAM's written update on a project: how far along production is, which days are confirmed, the permit that could slip, where the budget stands, and the two things to do next.

Read it once,then decide.

The brief, the form answers and the dates they asked for sit on one screen with an owner picker. Name the owner, then approve or reject.

Client portals

The Triage queue

Requests wait here until someone reads one and names an owner.

Answers that land

Map a form field once and the budget answer arrives as the budget.

A client request open on ABRAM's Triage queue, with the request number and status, the brief in the client's words, the requester, the budget and dates, an owner picker, and Approve and Reject.

Staff it thesame afternoon.

Approving a request writes the roles, the dates and the deliverables into the places that use them. The client's own words stay attached to it.

Crew and capacity

Into the roster

The roles the work needs come out of the brief, ready to staff.

Into the calendar

The milestone dates land on the schedule beside what the team already carries.

Into the portal

The deliverables the client asked for are the ones their portal shows.

Point the next enquiry at a form.

Get StartedStaff it next →

Creative Briefing Software and Client Intake for Studios and Agencies

ABRAM Brief Intelligence takes a client brief in whatever form it arrives, a pasted email, an attached PDF, or the answers to an intake form the studio built itself, and lands all of it on one request card alongside the requester, the budget they named, and the window they need the work inside. ABRAM reads the prose, pulls out the deliverables and their formats, separates the heavy work from the quick turnarounds, drafts milestone dates against the stated deadline, and puts an estimate of hours on each deliverable. Where the brief is thin, ABRAM names the gap and asks the questions that would settle it before a quote goes out. Accepting the set-up writes the project, its work packages and its deliverables in one step, and the client’s original words stay attached to it.

[ABRAM] [providesCategory] [Briefing Software]

[ABRAM] [providesCategory] [Creative Briefing Software]

[Brief Intelligence] [parses] [Client Briefs, PDFs, Intake Form Responses]

[Brief Intelligence] [produces] [Work Packages, Deliverables, Milestone Dates, Estimated Hours]

[Intake Request] [feeds] [Crew Rostering and the Client Portal]

From Request to Staffed Project

The deliverable list ABRAM writes out of a brief is the same list the roster is staffed against and the same list a client’s portal shows. Because the estimate is attached to each deliverable rather than to the job as a whole, the price a studio quotes is built from the work in front of it.