By Connor ThomasFounder & CreativeShould You Move to Where the Work Is?
Production geography moved twice in three years. Before relocating, it is worth checking whether the problem is where you live or where you are visible.
The Map Moved Twice
If you left a market in the last three years chasing work, there is a decent chance the work moved again after you got there.
Production share shifted hard toward incentive-rich jurisdictions like the United Kingdom, Ireland, and Eastern Europe while United States hubs declined sharply. Then the incentive programs at home were rewritten, and the picture flipped again.
That is the first argument against relocating on the strength of a trend. The trend that moved you can reverse inside a year, and legislation moves faster than a lease.
What Relocation Actually Costs
The honest accounting is rarely done. Moving costs you the thing that generates most of your bookings, which is the set of people who already know your work. Rebuilding that in a new market takes eighteen months to two years for most people, and you are doing it while competing against locals who have the relationships you just gave up.
There is a genuine counterargument. Tax-credit markets that survived the slowdown have concentrated leverage, and in some cases crews there are seeing rate parity with New York for comparable roles. If you are early to a market that is growing rather than late to one that already peaked, the math can work.
The distinction is whether you are moving toward infrastructure or toward a headline. A state that just passed an incentive has not yet built the stages, the vendors, or the volume. A state with an established uncapped program and existing facilities is a different proposition.
The Question Worth Asking First
Most crew never separate these two, and they feel identical from the inside. Both present as a quiet phone. Only one of them is a geography problem.
Before booking a truck, check the second box properly. Are there productions within a three hour drive that you have not been called for. Is there commercial and brand work in your market that you have written off as beneath you. Are you findable to a producer staffing here who does not already know you.
If shoots are happening within range and you are not on them, a new city gives you the same problem with fewer friends.
Where ABRAM Fits Into This
The useful middle path is working more markets without living in more of them.
Your profile can carry the markets you work in without travel and the ones you will travel for, separately. That distinction is what lets a producer two hours away find you for a job you would happily take, which is currently a category of work most crew lose without ever knowing it existed.
Being present in an adjacent market costs you nothing except keeping availability current. Being present in a new market by moving there costs you your network. Testing the first before committing to the second is simply better sequencing.
If you do decide to move, the same information travels. Arriving in a market with a profile that already shows your history, roles, and rates is a materially different start than arriving with a phone full of contacts who are all in the city you left.
The Recommendation
Do not move on a trend that is twelve months old. Do consider moving toward infrastructure that already exists, if you are early rather than late, and if you can afford roughly two lean years while you rebuild.
Before any of that, make sure the problem is actually where you live. For a large number of people it is not, and relocating turns a visibility problem into a visibility problem plus a lease.

Connor Thomas
Founder & Creative