Metricool runs your content. ABRAM runs your brand deals.
Metricool schedules posts and reports how they performed. ABRAM holds the commercial deal behind them: the asset list, the approvals, the invoice and the payment.
One deal,one record.
The fee, the live date, the brand contact and every asset owed sit on the same record. A five post campaign is one job with five states on it, and the invoice is raised against the same thing.
Raised against the deal above and settled through your own Stripe account.
What ABRAM addsto creator work.
Four things that live in a notes app, a spreadsheet and a generic invoicing tool for most creators running paid partnerships.
A brand deal is a project with a fee and a date
The deal holds the money, the live date, the brand contact and the full asset list on one record, so a five post campaign reads as one job.
- Deal fee and live dates on the record
- Every deal visible on one calendar
Every asset carries its own status
Each post, video and story moves through not started, in progress, in review, approved and completed. Revision requests reopen the asset and keep a count of the rounds.
- Per asset status across the campaign
- Revision rounds recorded on the asset
The brand contact approves from a portal link
Send a private link to a portal with your logo, accent color and footer. The brand reads current status, comments on a Vimeo cut at the timecode and approves, without an account and without a password.
- Ten active brand portals on Pro, uncapped on Studio
- Timecoded comments on Vimeo links
Quotes, invoices and payment on the deal
Raise a quote, convert it to an invoice, and take card payment through Stripe into your own account. The deal shows what has been paid and what is still open against its due date.
- Card payment through your own Stripe account
- Outstanding balance shown per deal
ABRAM and Metricool,side by side.
Metricool leads on scheduling, analytics and benchmarking, and the first four rows say so. ABRAM's ground is the deal, the approval and the money.
Swipe to read across →
| Capability | ABRAM | Metricool |
|---|---|---|
| Post scheduling and publishing | Not offered. ABRAM plans the work behind a post and leaves publishing to your scheduling tool | Scheduling and auto publishing across Instagram, TikTok, YouTube, Facebook, LinkedIn, Pinterest and more |
| Audience and post analytics | Not offered. ABRAM holds no reach, view or follower data | Post, profile and audience analytics with historical data |
| Competitor benchmarking | Not offered | Tracks competitor accounts and benchmarks performance against them |
| AI reporting on content | Not offered for social performance. ABRAM's assistant drafts deliverable lists and project structure | AI generated performance reports and content suggestions |
| Brand deal as a tracked project | Each deal is a project carrying the fee, live date, brand contact and asset list | Not offered. Content is organised by brand and calendar |
| Per asset delivery status | Five state lifecycle on every post, video and story, with revision rounds counted | Not offered. A post is drafted, scheduled or published |
| Brand approval portal | Branded, token based portal where the brand contact reads status, comments on a Vimeo cut at the timecode and approves without an account | Post approval and collaborator access on Advanced, aimed at signing off content before it publishes |
| Quotes and invoices | Quotes convert to invoices on the deal they belong to | Not offered |
| Taking payment | Card payment through Stripe into your own connected account, with you as merchant of record | Not offered |
| Payment tracking per deal | Draft, sent, paid and cancelled shown against the deal, with anything past its due date flagged overdue | Not offered |
| Time tracking | Log hours against a deal to see which brands eat the week, from Pro up | Not offered |
| Link in bio page | Link Hub page at abram.network/l/yourname, free on every plan, with themes, backgrounds, button styling and scheduled blocks from Pro up | SmartLinks bio page with custom URL, design options and click analytics, on paid plans |
| Free plan | Free plan with one active project, deliverables and three invoices a month | Free plan covering one brand and 20 published posts a month |
| Entry paid price | Pro $20 a seat a month, Studio $60 a seat a month, neither sold from a seat minimum | Starter from €16 a month, Advanced from €43 a month, both scaling with brand count. The X connection is a paid add-on on Free and Starter, included on Advanced |
These two products barely overlap, which makes the question less about switching and more about whether the second half of the job needs a system at all.
Metricool alone is enough if:
- Your income comes from platform payouts.
- Publishing on time across networks is the hard part of the week.
- Competitor benchmarking and audience growth are what you check every morning.
Add ABRAM if:
- You run several brand deals at once, each with its own deliverable list.
- Brands ask for progress updates you currently answer by hand.
- Chasing a net-30 invoice takes longer than making the content.
- You want the brand to approve in the same place the invoice is raised.
Running both at once.
The common setup keeps the content calendar where it is and gives the deals a system of their own. Nothing has to be migrated for that to work.
- 01
Keep scheduling where it is
Metricool stays in charge of the calendar, the publishing queue and the numbers a post earns after it goes live. None of that changes.
- 02
Move the deals into ABRAM
Create a project per live brand deal, add the fee and the live date, and list each post as a deliverable. This is the part currently living in a notes app and a spreadsheet.
- 03
Send a portal link and an invoice
The brand contact follows status and approves from a private link, then pays the invoice by card. The outstanding balance sits on the deal.
Questionsworth asking.
What ABRAM does with a brand deal, what it deliberately does not do, and how the two products sit together.
Is ABRAM a replacement for Metricool?
For scheduling and analytics, no. Metricool publishes to Instagram, TikTok, YouTube, LinkedIn, Facebook, Pinterest and more, and reports how each post performed. ABRAM has none of that. ABRAM replaces the notes app, the spreadsheet and the generic invoicing tool a creator uses to run paid partnerships. Many creators keep both, with Metricool on the content and ABRAM on the deals.
What does ABRAM do that Metricool does not?
ABRAM turns each brand deal into a project holding the fee, the live date, the brand contact and the asset list. Each post, video or story is a deliverable with a five state status and a revision count. The brand contact follows progress and approves through a private portal link with no account. Quotes convert to invoices on the same deal, and brands pay by card through Stripe into your own connected account.
Does ABRAM schedule or publish social posts?
No. ABRAM plans the work behind a post and tracks it through approval and payment. Publishing stays in your scheduling tool. ABRAM also holds no reach, view or follower data and runs no competitor benchmarking. It does publish a link in bio page: Link Hub gives every account a page at abram.network/l/yourname, free on every plan, with themes, backgrounds, button styling and scheduled blocks from Pro up.
How do the prices compare?
Metricool has a free plan covering one brand and 20 published posts a month, with Starter from €16 a month and Advanced from €43 a month, both scaling with how many brands you manage. The X connection is a paid add-on on Free and Starter and is included on Advanced. ABRAM has a free plan, Pro at $20 a seat a month and Studio at $60 a seat a month, neither sold from a seat minimum. Pro adds portals for ten brands, uncapped invoicing and watermark free PDF exports; Studio lifts the portal cap. Metricool lists prices in euros and US dollars; ABRAM prices in US dollars.
Can the brand see progress without an account?
Yes, in ABRAM. Client portals are token based, so the brand contact opens a private link, reads deliverable status, leaves notes and approves. Metricool shares performance reports, with white label reporting on its Custom plan, and its Advanced plan has a post approval system and collaborator access. That approval step is aimed at signing off content before it publishes, rather than tracking a deal’s deliverables through to invoice.
Does ABRAM track usage rights or exclusivity windows?
Record the usage window and exclusivity terms as project notes on the deal, and keep the signed contract in the project documents.
Where do the videos live?
On Vimeo. ABRAM stores documents and pictures. Submit a video revision as a Vimeo link and the brand watches it in the portal, leaving comments at the timecode. Each note shows as a marker along the video.
Give your brand deals a system of their own.
ABRAM for influencers→Metricool is a registered trademark of its respective owner. ABRAM is an independent platform with no affiliation, endorsement or sponsorship with Metricool. Product and pricing comparison data reflects published pages as read in August 2026. The deal record shown above is an illustration drawn for this page, and Onyx Apparel is a fictitious brand.
ABRAM Compared to Metricool for Creators Running Brand Deals
Metricool and ABRAM solve different halves of a creator business. Metricool is a social media management platform covering multi-platform scheduling and publishing, post and audience analytics, AI performance reports, competitor benchmarking and the SmartLinks link in bio page. ABRAM is a production operations platform covering the commercial side of paid partnerships, and it publishes a link in bio page of its own, Link Hub, free on every plan at abram.network/l/yourname.
Where Metricool is stronger
Metricool schedules and publishes to Instagram, TikTok, YouTube, Facebook, LinkedIn, Pinterest and more, reports post and audience performance with historical data, benchmarks competitor accounts, and generates AI reports. ABRAM offers none of these. Its Advanced plan also carries a post approval system and collaborator access for clients and teams. Metricool has a free plan for one brand and 20 published posts a month, Starter from €16 a month, and Advanced from €43 a month, both scaling with brand count; the X connection is a paid add-on on Free and Starter and included on Advanced.
Where ABRAM is stronger
ABRAM models each brand deal as a project with a fee, a live date, a brand contact and an asset list. Each post, video and story is a deliverable moving through not started, in progress, in review, approved and completed, with revision rounds counted. Brand contacts follow progress and approve through a token based portal with no account, carrying the creator's logo, accent color and footer. Video revisions submitted as Vimeo links play in the portal, where the brand comments at the timecode. ABRAM storage holds documents and pictures; video stays on Vimeo. Quotes convert to invoices on the deal, and brands pay by card through Stripe into the creator's own connected account, with the creator as merchant of record.
Using both
The common setup keeps Metricool for the content calendar and the analytics, and adds ABRAM for the deals. In that arrangement ABRAM replaces the Notion page, the spreadsheet and the generic invoicing tool rather than the scheduling tool.
ABRAM pricing for solo creators
Free plan to start, with three invoices a month and 500 MB of storage. Pro is $20 a seat a month with uncapped invoicing, 10 GB of storage, client portals for ten brands, watermark free PDF exports, and a 1% Processing Fee on payments received with the first $10,000 a month free. Studio is $60 a seat a month and lifts the portal cap. Neither is sold from a seat minimum.